4th Dim =
Advertising meets Design.
D - igital
I - llustrative
M - arketing
I have always found the best advertisements and installations are the ones that make you feel and think in ways that you either never wanted to or never knew you could.
Advertising has reached a new level of sentimental connection with its target audience.
Campaigns have to be geared into making the consumer relate as much as possible to a product or ideal.
My approach to graphic design is in fact to do everything that you aren't supposed to. I like pushing the needle and making people see things differently. The more taboo the better!
Apps, Landing pages, wireframes, fully functioning sites - you name it! Learning to code and animate, send e-blasts, etc. were some of the many skills I studied in art school.
Any good business not backed by some form of social media marketing is a business bound to fail. Analytics & consumer impressions mean everything in advertising.
Copy Writing /
If it is pitch-able, It is build-able. Concept development can be just the boost a campaign needs to add visual clarity to a growing idea.